The Philosophy was simple: Ingredients are what matter most
Square Organics started with sourcing nutrient-dense and minimally processed plant proteins like sprouted whole grain brown rice, and low glycemic sweeteners like coconut nectar. Eventually, this grew into a larger understanding that the people and processes are “ingredients” that should be scrutinized and cared for too.
In the fall of 2013, this led to a partnership with Not For Sale …
The consumer cycle with Square Organics
You purchase a Square Organics snack.
Square Organics makes a quarterly contribution, based on their net sales, to Not For Sale.
Not For Sale uses these contributions to support thousands of lives back to freedom and dignity through shelter, healthcare, education, workforce training, and more.
Break the Cycle.
Empowerment breaks the cycle of exploitation, enabling individuals and families to transition back into society and succeed in the home, classroom, or workplace.
SINCE 2013, SQUARE ORGANICS HAS CONTRIBUTED THE FOLLOWING BACK TO NOT FOR SALE
This is Sarah & Andrew (founders of Square) on their wedding day.
3 days later their first line of protein bars would launch in 19 Whole Foods.