Rebbl With A Cause

Blog, Peru

Written by Not For Sale

Several thousand people are estimated to be subjected to trafficking within Peru, including forced labor in mining, logging, and agriculture. Many of these people come from impoverished regions of the Amazon.  

Working to help these survivors, Not For Sale collaborated with notable abolitionists to support a shelter for survivors and at-risk youth in Peru.

After a few years, Not For Sale co-founders, Dave Batstone and Mark Wexler, knew they could build thousands of shelters and still not address the roots of the problem.

So, they teamed up with business leaders, entrepreneurs, investors, and change-makers to create a solution to the problem. Thus was born REBBL — a beverage company that would source its ingredients in an ethical way, making change for the communities that grew the roots, berries, bark, and leaves that go into every drink.

Watch now for the story of how REBBL was created, the change its made with Not For Sale in the Amazon rainforest, and how business can be a force for good.

There’s a monumental role that business can play as a force for good.

Co-Founder of Not For Sale – David Batstone

A short film on Rebbl’s origin story.  Narrated by Ruby Rose.

Related Articles

Related

From Street Kid to CEO

I met Vi on the streets of the city in a chance encounter one Sunday afternoon. He was walking along an alley, shoe-shine kit in hand, as I walked in the other direction. I could see the anticipation in his eyes as he plucked up the courage to practice on me the only...

read more

Love Finds A Way

Mảy didn’t fit the typical profile of a victim of human trafficking. Happily married and with an infant son, Mảy was excited about the future. She and her husband, Sinh, lived in a small town high up in the spectacular mountains of northern Vietnam. Many families...

read more

Dirty Word

Phuong had to pretend that she was sleeping. Every second was more terrifying than the last. She had a chance to call for help, but everything depended on the family being asleep. She had to act in complete secrecy. The risk of being caught was high. The consequences...

read more