As a community of entrepreneurs, we are highlighting the innovation (and perspiration!) that inspires the amazing enterprises we see all around us. And, most importantly, celebrating the impact that motivates the entrepreneurs and their work. You can also align profit and purpose through partnering with us or investing in companies that give back to Not For Sale.
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High school students like Shawdi Sani showcase their commitment to Not For Sale’s mission and capacity to #InnovateForGood.

Sani, a junior at Canyon Crest Academy in San Diego, took initiative to livestream Not For Sale’s March Kickback Sessions in her school’s study cafe.

On March 2nd, Aloe Blacc, Family of the Year, and Mt. Joy lent their voices for a great cause — in benefit of Not For Sale’s anti-trafficking efforts. You can watch the livestream on YouTube.

Before the concert, Sani presented statistics about human trafficking in San Diego in order to fully engage the audience with the topic at hand. The issue feels personal to Sani, who admits that she was initially shocked to learn the extent to which human trafficking affects her hometown– San Diego places 13 on the FBI’s list of US regions with the most reported cases of child sex trafficking.

“We need to erase the mindset that human trafficking only happens ‘over there’ and not near us. We need to be proactive and spread awareness,” Sani says. “I believe we need to discuss it and discuss ways of prevention to make sure that no one in our area is vulnerable or uninformed about the issue.”

Now, Sani plans to work with the Raven Abolitionists at Canyon Crest and the school’s Humanitarian Cause Club to put on a school-wide awareness based assembly in May, in which she will discuss how to recognize human trafficking signs and other prevention tips.

Not For Sale applauds Sani’s efforts to empower her community with information about how to stay safe and protect others from human trafficking’s far-reaching effects. Her initiative is a stellar example of how to #InnovateForGood!


Together, we #InnovateForGood to create a world without exploitation. We are creating the new model for how businesses can change the world. Your partnership with Not For Sale goes beyond simply donating — It means that impact is embedded within your business’ DNA.