REBBL launched a new integrated marketing campaign titled What’s Your Elixir? that connects consumers to the transformational power of super herbs and adaptogens, the company says. As the brand continues to expand into targeted conventional retail stores across the country, the new campaign aims to reach a wider audience, allow REBBL to get to know its REBBL community on a deeper level and help consumers better understand how super herbs benefit the body, it adds. The campaign features multiple waves. The first wave focused on the taste and packaging design of each of the company’s 14 offerings. The second wave introduced consumers to the functional benefits of REBBL’s products. Lastly, as the campaign progresses, REBBL’s messaging will strive to educate consumers about the larger impact story that is at the company’s core, it says.