REBBL is a company that was born from a cause, rather than a company that went out looking for a cause to support. In 2000, ethics professor David Batstone discovered a human trafficking ring at a restaurant in his San Francisco neighborhood. He and photojournalist Mark Wexler went on to start the nonprofit Not For Sale (NFS) to raise money to build housing for children who had survived trafficking in Thailand. Eventually, as the organization’s outreach expanded, they realized that the standard nonprofit loop of fundraising and donating just wasn’t working, and that they needed to find something self-sustaining to solve this complicated social and ecological problem.
REBBL’s organic plant-based super-herb protein drinks and elixirs are that sustainable solution. They are a market-based way to prevent exploitation in vulnerable countries across the globe, by supporting growers to earn a living wage, have access to health care, water, and education, uphold their labor rights, and pursue regenerative agriculture to keep their land healthy. We started with one grower community to develop a line of beverages using local plants and herbs—we now work with growers in 39 countries.
Read more about REBBL’s CEO and Not For Sale’s impact here: https://underdog.nyc/sheryl-oloughlin
REBBL launched a new integrated marketing campaign titled What’s Your Elixir? that connects consumers to the transformational power of super herbs and adaptogens, the company says. As the brand continues to expand into targeted conventional retail stores across the country, the new campaign aims to reach a wider audience, allow REBBL to get to know its REBBL community on a deeper level and help consumers better understand how super herbs benefit the body, it adds. The campaign features multiple waves. The first wave focused on the taste and packaging design of each of the company’s 14 offerings. The second wave introduced consumers to the functional benefits of REBBL’s products. Lastly, as the campaign progresses, REBBL’s messaging will strive to educate consumers about the larger impact story that is at the company’s core, it says.
Functional mushrooms? That’s so last year.
As the food industry increasingly adopts greater health and wellness trends, once wholly unknown categories are now becoming more mainstream. That means Kellogg’s now sells a probiotic cereal and Coca-Cola is potentially contemplating CBD beverages.
Whole Foods, a leading retailer in the healthy foods space, just announced the emerging trends creeping into your shopping cart. Some seem thoroughly expected (faux meat), while others sound rather novel (Pacific Rim flavors). Will these categories fare as well as predicted? In years past, Whole Foods pretty much hit the mark: In 2016, it was “coconut everything” and wellness tonics, while 2017 marked plant-based diets and sparkling water.
Read more about Square Organics here: https://www.fastcompany.com/90269435/whole-foods-just-named-the-top-10-healthy-food-trends-for-2019