Not For Sale supports Lucy Borja, a modern day abolitionist who has fought for the rights of Peruvian street children throughout her life. Her organization, Generación provides social services and support to children.
Current Projects
- Veronica’s House: Not For Sale funds and operates an immediate safehouse for at-risk women and children to provide protection and basic needs. This safe house was inspired by the death of a Veronica, whom lived on the streets of Lima, Peru and fell into a deceitful trap of forced prostitution. She had and no place to turn for safety. Veronica’s House seeks to address the immediate needs of rescued victims. The safe house provides shelter, food, clothing, counseling, and referrals to healthcare.
- Vocational Center: Not For Sale is building a vocational center connected to Veronica’s House to provide income generating valuable vocational skills and job training to teenagers.
On-going & Past Projects
- The Surfing Tribe: Not For Sale supports a group of 15 street children who have found healthy rehabilitation through surfing and recreation.
- Ripple Effect of Music: Assisting children to express themselves through music and promote the social development of their growth.
Not For Sale
270 Capistrano Road, Suite #2
Half Moon Bay, CA 94019
Phone: (650) 560-9990












